Phoenix Games Holding seeks a Creative Team Lead for our User Acquisition group. Your mission is to build and run a multi-disciplinary, in-house creative team that takes ownership for all UA assets and appropriately balances creativity, science, and logistics.

You are a partner to our six internal game studios and the technical, data-driven UA team.

Your team fuels sustainable growth through long-term live operations and profitable UA.

 

Responsibilities:
  • Serve as leader for a team of diverse professions including video editors, illustrators, and effects artists.
  • Work with our Data Science team to tailor the UA creatives performance reporting your team’s needs.
  • Provide your team with the appropriate balance between quality, innovation, quantity and cost, depending on market / studio / game requirements and opportunities.
  • Analyze performance and market data to conceptualize creatives that stand out.
  • Work closely with the studios and the technical, data-driven UA team to create launch strategies, UA campaigns, and marketing content.
  • Oversee the day-to-day operation of the entire UA creative effort, including project and title assignment, quality control, training, and coaching.
  • Communicate with our studios to ensure that their content guidelines and deadlines are met.
  • Provide consultation and marketability analyses to studios working on new games within the group.
  • Grow your team members through personal mentorship and a structured personal development process.

Requirements:
  • This is a role that requires a flexible, adaptable, and calm leadership style.
  • Deep understanding that successful UA pairs creativity with data-based iteration.
  • A proactive mindset and care about the business value you and your team create.
  • Ability to adapt stylistically in order to cater to diverse audiences on multiple franchises in multiple genres.
  • Experience leading various creative disciplines including design, motion graphics, video editing, and audio.
  • Ability to deliver quality and creativity (with and without direction) within the context of a variety of game genres. A portfolio demonstrating relevant work is required.
  • 3 years of people management and creative leadership required.
  • Experience in User Acquisition creative required.
  • Analytical mindset required, hands-on experience with marketing performance data analysis preferred.

Desired Skills:
  • Thrives when handling multiple projects with high release cadence.
  • Must be organized, detail-oriented, and friendly.
  • Must be able to apply knowledge, experience, and learnings to new situations to help solve problems.
  • You care about games and can relate to game makers.

    Application form